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When Facebook detects that another user may be impersonating you, it will send an alert notifying you about the profile. You'll then be prompted to identify if the profile in question is impersonating you by using your personal information, or if it belongs to someone else who is not impersonating you.
Despite this notification process being automated, profiles that are flagged as impersonations will be manually reviewed by Facebook's team. According to Facebook's Head of Global Safety Antigone Davis, this new feature is currently available in almost 75 percent of the World and their are plans to extend it to other parts of the world as soon as time permits.
According to him, "the impersonation alerts are part of ongoing efforts to make women around the world feel more safe using Facebook"
The company has been hosting round table discussions around the world with users, activists, NGOs and other groups to gather feedback on how the platform can better address issues around privacy and safety.
In my own opinion, this new facebook feature will definitely address the problem faced by many celebs and philanthropists that often discover fake facebook accounts in their name extorting or spreading false news to unsuspecting fans.
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