About 60% of marketers say that they create at least one piece of content each day. As much as enterprise-level marketers depend on content marketing, less than half of them say that they are effective at it.
There are some reasons that would explain this. Some marketers don’t have a plan, while others may not have messages that resonate with their target audience.
One other reason is the lack of content organization. That’s where enterprise content management comes into focus. Read on to learn what enterprise content management is and why your organization needs it.
What Is Enterprise Content Management?
Enterprise content management (ECM) is a centralized system that stores documents across the enterprise. It can also create a process to approve pieces of content easily.
It is primarily used by marketing departments, but it can be extended across the organization. Human resources can store onboarding and training materials. Accounting can use it to get approvals for purchase orders.
The marketing department can store videos, social media content, brochures, and the myriad of content that’s produced each day.
Advantages of ECM
There are two massive advantages to having an enterprise content management system. The first is that the approvals process is streamlined.
In most enterprise organizations, there are a number of stakeholders when you distribute content. A seemingly simple brochure is anything but simple. It has to weave through marketing, sales, accounting, and potentially other departments.
Speed is the name of the game to promote products and services. When you have content getting bottlenecked with one person, the entire promotion can fail.
This is especially true with financial organizations because you have to comply with strict regulations that oversee advertising and promotion of financial services.
An enterprise content management system can alleviate those issues, which allows you to get your content out faster.
The second advantage is that it’s easier to manage brand assets. You have a centralized location for all brand assets, which ensures brand consistency across the board. This is especially important now since more companies are allowing workers to work from home.
Getting Started With ECM
Where do you begin with enterprise content management?
You’ll need to assess your own needs as well. You’ll want to document how many users will need access, the amount of data that needs to be stored, and the types of files you need to store.
You’ll also need to figure out other needs, such as mobile accessibility. You may need a solution that provides a workflow for your stakeholders.
Once you have your needs down, you can start to look at software providers. You'll see that there are many providers that offer a broad range of solutions. Visit www.ami-imaging.com for one such ECM solution.
Content Management Made Easy
It’s hard to tell what the biggest challenge is for marketers, producing the content, or managing it. Fortunately, content marketing management systems take care of management, so you can easily handle content management from one centralized location.
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