There are countless ways to promote an eCommerce business, but search engine optimization (SEO) constantly ranks as one of the most cost-effective strategies. Using on- and off-page SEO, your site's rankings will increase, bringing more traffic with it. But this is just the tip of the tip of the iceberg regarding the importance of SEO for eCommerce businesses. Product Pages Require SEO for Organic Traffic If you want to attract organic, non-paid traffic to your eCommerce business, you must optimize your product pages for search engine visibility. Most stores' product pages contain little or no unique content. A typical eCommerce product page contains a generic description of the product as well as an image. Unfortunately, this content is usually supplied by the manufacturer, meaning dozens or even hundreds of other eCommerce sites use it. And since the content isn't unique, search engines generally don't rank it high or at all in the search results.