The Top Types of Advertising Your Business Needs


Advertising is a tough business. Connecting with your customers in the right medium with the right message is never easy.

But with ad spending increasing exponentially each year, especially in digital advertising, it’s obvious how effective advertising can be for businesses.

The question is ... what type of advertising is right for you?

With so many mediums available, it’s really important that you choose the right one for your business. Read on for a closer look at the different types of advertising and which one might be right for you.

The Top Types of Advertising Your Business Needs

Online Advertising

Now one of the most popular and effective forms of advertising, online advertising is one of the most important forms of advertising for you to consider.
Sometimes known as OTT advertising, online advertising includes more than just display ads or search engine advertising though. Social media ads, email marketing, and other forms of internet marketing are all forms of online advertising.

One of the biggest benefits of OTT advertising is its simplicity. Testing and discovering the right methods for you are relatively easy and affordable to do.

Mobile Advertising

Another major form of advertising that shares some space with the previous form of advertising is mobile advertising.
This form of advertising aims to meet people where they’re spending most of their time: on apps and mobile websites.

If your customers spend a lot of time on their phones and you think you can effectively reach them there, spend some time learning and using this platform.

Print Advertising

One of the more classic forms of advertising, print advertising seeks to reach potential customers through printed ads sent through the mail, newspapers, magazines, and other printed materials.

While not as new and interesting as online advertising, print is still very effective and worth your while if it helps you reach your customers more effectively.

Be sure to test your way into print advertising though. The costs can add up very quickly.

Broadcast Advertising

Broadcast advertising includes everything from TV to radio advertising.
While broadcast ads are another older form of advertising, they’re still highly effective with listeners and viewers. 

Many people are very loyal to their preferred programming, making them prime targets for your products or services.

Outdoor Advertising

If you really want to be seen locally, a billboard is a great way to get your name out there.

Billboards are just one form of outdoor advertising though. Outdoor ads also include ads on street furniture and transit advertising. You’ll also find outdoor ads at bus stops, in parks, and many other outdoor locations.

These types of ads are still very effective if you have the budget and want to achieve a high level of visibility.

Choosing the Right Types of Advertising

Finding the right types of advertising for your business can be challenging. It’s important to do some testing and figure out what’s right for your product or service and location.

Check out the rest of our articles for more on technology, advertising, and how the two can benefit your business.